We love to hear from good people.To work with us, or to inquire about internships and work placements, please send a CV and portfolio to hi@wearelaboratory.com.
Our collaboration with Kim Crawford led to the creation of an immersive virtual experience, aptly named “Camp Kim.” This interactive journey was brought to life through a user-friendly microsite, boasting QR-accessible animated videos. Camp Kim aimed to promote self-care and a sense of calm in our fast-paced world, aligning perfectly with Kim Crawford’s brand ethos.
The primary objective of our partnership was to bolster brand awareness for Kim Crawford by forging a strong connection with self-care and mindfulness. To achieve this, we developed and promoted a series of customized videos and curated moments of pause, emphasizing the importance of taking a break in today’s hectic lifestyle.
Our endeavor resulted in the creation of five custom videos, each catering to distinct emotions, and an assortment of curated pause moments. These resources were designed for universal accessibility, accessible on any device. The innovation of the QR code scan ensured a convenient and seamless means for individuals to access these resources and gain insights into Kim Crawford Wines, making the brand’s message of mindfulness and self-care more accessible than ever. Camp Kim provided a unique space for individuals to pause, reflect, and enjoy moments of mindfulness while also fostering a deeper connection with Kim Crawford’s offerings.
