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In a strategic partnership with Ocean Spray Canada, our overarching objective was to firmly establish Ocean Spray products in Canadian households, drive substantial sales growth in major retail outlets, and reach an extensive national audience exceeding 50 million individuals.
Our collaboration with Ocean Spray was instrumental in reinvigorating their presence in the Canadian market. Following a two-year hiatus, our strategic approach centered on the successful launch of their sparkling products, custom-tailored to the preferences of Canadian consumers. Our multifaceted digital strategy encompassed content marketing, targeted paid ads, and impactful influencer campaigns, creating a cohesive and engaging online narrative. By leveraging these channels, we not only revitalized their product lineup but also effectively communicated Ocean Spray’s unique story and commitment to quality.
To achieve these ambitious goals, we took charge of the complete digital marketing strategy for Ocean Spray Canada.
This comprehensive approach involved establishing brand partnerships and collaborating with influential figures, carefully curated social media initiatives, and an ad strategy that maximized impact. Our collective efforts were laser-focused on increasing the presence of Ocean Spray products within Canadian households and driving sales through prominent retail channels, reinforcing Ocean Spray as a household name in Canada.
