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A nod to the bar’s namesake, Laboratory developed a website and social strategy with old school hip hop, funk and disco as the guiding visual inspiration. The branding utilizes a vintage art deco wordmark, rich colour palette, and retro photos to create an transportive experience that perfectly compliments the cocktails and live music Mrs. Robinson has to offer.
To meet Rhapsody’s bold ambitions, we orchestrated a multifaceted strategy. Our approach extended far beyond the virtual realm, into the very heart of their identity. We envisaged and created a logo and wordmark that would embody their essence, meticulously designed menu layouts that would inspire cocktail enthusiasts, and exterior signage that would beckon patrons to step inside. Not to forget, our crowning jewel – an enchanting website – a digital gateway designed to captivate and engage.
Our approach extended far beyond the virtual realm, into the very heart of their identity.
This comprehensive strategy was designed to ignite a buzz in the local nightlife arena, transforming Rhapsody into a hot spot that’s irresistible to the city’s cocktail aficionados. With each element carefully curated, we aimed to not only leave a lasting impression but to also set the stage for Rhapsody’s undeniable impact on Toronto’s ever-evolving cocktail landscape.
