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Vie Salon is a Toronto-based beauty salon that specializes in nails and beauty services while prioritizing customer service. With a clean and minimal design, the salon offers high-quality services in an intimate setting, allowing customers to disconnect from the outside world and connect with themselves during their visit.
Our mission revolved around crafting a robust brand identity for Vie Salon, with a primary focus on the design of their logo and accompanying branding materials. The North Star for our creative journey was the Indochine aesthetic, a rich source of inspiration that would weave a cohesive and unparalleled visual identity for the salon. This undertaking went beyond aesthetics; it was a transformative experience designed to reflect the heart and soul of Vie Salon and provide their clients with an oasis of rejuvenation and style.
The North Star for our creative journey was the Indochine aesthetic.
Our creative journey revolved around the core concept of forging a resilient brand identity for Vie Salon. We placed primary emphasis on crafting a distinctive logo and complementary branding materials, ensuring that they accurately reflected the salon’s unique character.
